The Impact of Advertising on Perceived Gender Roles

The role and function of advertising is a debatable one. Most would argue that since it is not intended to be a governmental aid in ensuring and creating opportunities for equality, we are unable to expect such efforts to be made within this industry. Advertisers have the job of selling, to persuade and increase consumption as to satisfy the capitalist’s pockets. The play on social injustice often associated with this particular industry makes it relevant to question it though. Male dominance in this area is evident, but are we not even to view men and women as equal in terms of being potential consumers? As illustrated by Spurlock and this piece of research, it is extremely difficult to not involve advertisement in vocabulary and certain approaches to societal understanding. The present branding culture is apparent and it is close to impossible to not have an opinion regarding this matter, which incidentally causes discussion and debate, which in turn furthers the word of mouth usage of brands. The impact of advertising on perceived gender roles is quite evident, and with plenty of consequences, some of which we might not yet have experienced the full effect of. It is important to remember that with a socialized consumer identity, the choices we make are not individual ones, but is initiated by the manipulative skills of â€Å"others†. The high extent of advertisement we are put through on a daily basis makes it very difficult to reflect upon the idea of choices and individualShow MoreRelatedImpact Of Media On Gender And The Media1303 Words   |  6 PagesImpact of Media on Gender Annie Hernandez Keiser University August 13, 2014 Abstract Boys and girls have for long spans of time considered themselves to be different. 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